Launch webinar

Your ABM Isn't Working.
Here's Why.

Sales, marketing, and SDRs are chasing the same accounts with different tools, different data, and different definitions of a good account. Join Jordana Sherman and Usman Sheikh for a hard look at why ABM underdelivers, and what to do about it.

Thursday, July 30, 2026
8 AM PST · 11 AM EST · 4 PM UK · 5 PM CET

Three teams. Three stacks. One orchestration layer.

You can't sell to a logo. You sell to a buying group.

Signal to qualified action in minutes, not weeks.

SPEAKER

Usman Sheikh

Founder & CEO, Agentive

Enterprise technology founder and builder with deep experience in AI, B2B sales, and revenue intelligence. Founded Agentive to move revenue teams beyond fragmented tools into AI-powered orchestration. Architect of the Revenue Orchestration Graph. Founder of xiQ, an AI-powered B2B sales platform. Former SAP executive across, GTM Enablement, Product Management, Digital Commerce and Corporate Development.

SPEAKER

Jordana Sherman

Founder, CrossStitch Marketing

Fractional CMO and strategic advisor helping B2B tech founders connect brand and demand into one coherent growth strategy. Former Global Marketing Lead at Strada, where she built the brand from scratch post spin-off. Former International Marketing Vice President at Alight, leading teams across Europe, APAC, and LATAM. Senior EMEA marketing roles at Telstra, plus marketing leadership at Canonical, Microsoft, and Samsung. Two decades scaling B2B and B2C brands, and two decades watching the ABM disconnect from the inside.

Why Attend

Your ABM program isn't underfunded. It's uncoordinated.

Most enterprise teams have the budget, the intent data, and the target account list. What they don't have is a shared operating layer. Marketing scores an account hot. The SDR gets a list. The AE inherits a stale narrative. The signal decays before anyone acts on it. The category promised precision and delivered spray-and-pray with better targeting. The gap isn't strategy. It's execution. Agentive changes that, orchestrating sales, marketing, and SDRs around the same buying group, the same intelligence, and the same next best action.

What You'll Learn

Five reasons your ABM is underperforming.

01

The trinity problem: three teams, three stacks, three definitions of a good account

02

Why account-level targeting is the wrong unit of measure, and buying groups are the right one

03

Personalization theater vs. contact-level psychographics that actually earn a reply

04

Why intent signals mean nothing without the ability to act on them in minutes

05

SDR enablement that lifts performance without adding headcount

Join the webinar. Get the clarity your ABM is missing.

Join Jordana Sherman and Usman Sheikh for a candid session on why ABM breaks, and the operating model that fixes it.

Register for the Webinar

Thursday, July 30, 2026 · 8 AM PST · 11 AM EST · 4 PM UK · 5 PM CET

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Launch Webinar · June 18, 2026