Customer story · Global software company
Finding the hidden deals.
The account signals and buying-group gaps that point to an overlooked opportunity.
The challenge
Where the work got stuck.
A deal can be hidden in plain sight when signals sit apart from the people and projects behind them. Account views showed activity, but not the opening or the people who would shape it.
What they did
- 01Scout surfaced the trigger and the account context behind it.
- 02The Buying Group Graph mapped the people around the opportunity and the relationships still to build.
- 03Sellers saw why the account surfaced and chose whether to act, nurture or watch.
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