Buying groups
What is a Buying Group Graph?
A Buying Group Graph is a living map of every person who influences a deal, what each one cares about, and how they are connected to each other and to your team. Unlike a contact list, it is a graph: nodes are people and accounts, edges are reporting lines, influence, history and relationships. Agents and sellers read it to decide the next move.
What it holds
- People and their role in the decision, not just their job title.
- Reporting lines and lateral influence inside the account.
- Each person's stated and inferred priorities.
- Relationship history: who on your side has talked to whom, and when.
- Coverage gaps: required roles with no relationship yet.
- Signals attached to people and to the account, with their source.
Why a graph and not a list
A list answers who exists. A graph answers who matters and through whom. Questions like "who does the security lead trust" or "which of our people can reach the CFO in one hop" are graph questions. They cannot be answered from a flat CRM table.
How it stays current
The graph is rebuilt from the systems you already run: CRM records, calendar and email metadata, org and firmographic data, intent signals and public sources. Because it updates as those inputs change, the map reflects the account as it is today rather than as it was at qualification.
Where Agentive fits
The Buying Group Graph is the core object in Agentive. Every agent reads and writes to it, which is why work done for one deal improves the context available on the next.
Last updated 2026-08-25